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What began with the innovative ideas of Benjamin Holt and Daniel Best in 1904 has since grown into Caterpillar Inc., a Fortune 100 company. Caterpillar is the world's leading manufacturer of construction equipment, with annual sales topping $30 billion. As one of the world's most recognizable brands, product licensing of everything from footwear to apparel, eyewear to safety products is a natural extension.
Wolverine World Wide Inc, founded in 1883, became the sole global licensee for CAT Footwear in 1994. Since that time business has grown to yield 6 million pair annually, and is sold in over 140 countries. The product line has evolved from basic work boots to a wide range of industrial and industrial-fashion patterns that appeal to a global consumer base. Attracting work and work-inspired consumers, CAT Footwear is the brand of choice for today's global youth.